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AI Experience Studio • Demo Hub

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Mastercard AI Experience Studio

Explore the Future of
AI Technology

Discover how artificial intelligence is transforming business through immersive, interactive demonstrations.

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Identity Fraud Detection

Deepfake
Simulation

Create a deepfake version of yourself and witness how AI can detect synthetic identities.

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Voice & Identity Security

Voice Cloning
& Verification
Challenge

Record your voice and use AI to create a synthetic clone. AI attempts to verify the authenticity of the synthetic cloned voice.

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Ma.ia
- Intelligent Golf Agent

Experience how AI delivers real-time, personalized insights to refine your golf technique. The technology analyzes your stance instantly and suggests ways to improve your game.

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Bizi AI

Bizi is an AI agent that gives feedback and personalized insights. It helps entrepreneurs and small businesses create business plans with ease—whether for investors or internal use.

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Agentic Commerce

A generative Ai for eCommerce

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Retail Optimization

Emotion
Recognition
for Merchants

Watch product ads while the AI reads your facial expressions and emotional reactions, to help merchants tailor content based on real-time feedback.

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Ask Mastercard AI

Conversational
AI Assistant

Ask Mastercard’s conversational AI questions about commerce, fraud, trends, and consumer behavior, with smart, data-backed responses.

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Voice & Identity Security

Smart
Merchant
Pricing Advisor

Simulate how AI dynamically adjusts product pricing based on real-time trends, competitor data, and buyer behavior.

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Continue

Choose persona

Bank Applicant

BNPL Customer

Gig Driver

Visa Applicant

Application Form

Please complete the application form to begin identity verification.

Auto-fill details

This form has been pre-filled with identity details to simulate a typical onboarding flow. In real-world fraud scenarios, attackers often use synthetic or stolen identity information to pass initial checks before verification.

Submit

Let’s get you set up — enter your details to begin.

Full Name

Date of birth

Address

Social Security Number

phone number

Possible synthetic/stolen identity

The system has detected unusual patterns in the entered data and increased the initial risk level.

ID verification

Upload a valid ID document to verify your identity. This step confirms that the provided ID matches the applicant’s details before moving to live selfie verification.

Proceed to selfie verification

Submit

Uploaded ID Document

Your ID has been successfully uploaded

Selfie verification

Please complete a live selfie to confirm your identity. Make sure your face is clearly visible and matches the uploaded ID document.

Capture Photo

Retake photo

Selfie verification

Please complete a live selfie to confirm your identity. Make sure your face is clearly visible and matches the uploaded ID document.

The feed has been manipulated to simulate a fraud attempt — showing the face of the ID owner instead of the real applicant. This illustrates how attackers can inject or alter a live camera feed to match a pre-uploaded ID image.

Verify identity

Uploaded ID — pending selfie verification.

Position your face in the frame and take a photo.

Submitted ID

Live camera feed

Simulated injected feed

Injected feed matches ID image
(simulated attack)

Advanced Detection
Signals analyzes and
flags inconsistencies

ADS cross-checks facial signals, metadata, and structural anomalies — flagging high-confidence indicators of deepfake generation.

Key Takeaway

Deepfake and synthetic identity fraud is growing.
AI-powered identity systems analyze beyond the surface — protecting institutions from onboarding fraud
in real-time.

Behind the scene

Continue

Liveness Artifacts

Device / Source Validation

Frame/Audio Consistency

Feature Symmetry

Facial Depth Map Integrity

Feature Symmetry

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Record Your Voice

Open Voice Recorder to record a sample of your real voice. This sample will be used to create a voice clone.

Open Voice Recorder

Record
Your Voice

Speak a short sentence into the device. This sample will be used to create a voice clone.

Step Back

Generate Voice Clone

Record your voice

Voice Recorder

Recording Recording PAUSED PLAYING PAUSED 00:00

quality monitoring

Voice Volume

Voice Clarity

Background Noise

Generate a
Cloned Voice

Using state-of-the-art AI, your voice is cloned in seconds. The system will now attempt to use this synthetic voice for verification.

Step Back

Submit Voice for Verification

Your voice — digitally cloned

Your Voice Recording

00:00

Generating Voice Model...

00:00

Processing Details...

Extracting voice features

Building voice model

Preparing for inference

Try to trick
the system

The cloned voice is submitted for identity verification. AI treats it as a login attempt — will it pass?

Step Back

Attempt Verification

Your voice — digitally cloned

Submitting for Verification...

Processing Details...

Analyxing vocal biometrics

Checking against authentication baseline

Evaluating synthetic pattern markers

AI Makes
the Call

Synthetic or real? Mastercard’s AI voice authentication system evaluates subtle biometrics, cadence, and vocal signatures — stopping deepfake attempts in real-time.

Restart

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This is how Mastercard helps keep your identity secure — even when your voice isn’t your own.

Synthetic Voice Detected

ACCES DENIED

Voice sample was flagged as synthetic with 96.4% confidence.

Mastercard’s Enhanced Security

Advanced protection against voice spoofing and synthetic speech.

processed Details

Synthetic Voice Detection

Multi-factor Security

High

Please, switch to Mouse and Keyboard to continue

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Please, switch to Mouse and Keyboard to continue

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Please, switch to Mouse and Keyboard to continue

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