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Mastercard AI Experience Studio
Explore the Future of
AI Technology
Discover how artificial intelligence is transforming business through immersive, interactive demonstrations.
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01
Identity Fraud Detection
Deepfake
Simulation
Create a deepfake version of yourself and witness how MasterCard AI can detect synthetic identities.
Explore the Demo
02
Voice & Identity Security
Voice Cloning
& Verification
Challenge
Record your voice and use AI to create a synthetic clone. Mastercard AI attempts to verify the authenticity of the synthetic cloned voice.
Explore the Demo
03
Retail Optimization
Emotion
Recognition
for Merchants
Watch product ads while the AI reads your facial expressions and emotional reactions, to help merchants tailor content based on real-time feedback.
Explore the Demo
04
Ask Mastercard AI
Conversational
AI Assistant
Ask Mastercard’s conversational AI questions about commerce, fraud, trends, and consumer behavior, with smart, data-backed responses.
Explore the Demo
05
Voice & Identity Security
Smart
Merchant
Pricing Advisor
Simulate how AI dynamically adjusts product pricing based on real-time trends, competitor data, and buyer behavior.
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Skip intro
Choose persona
Bank Applicant
BNPL Customer
Gig Driver
Visa Applicant
New Bank Account
Onboarding

When opening a new bank account, fraudsters now use deepfaked IDs and photos to appear real. These synthetic applications can easily bypass traditional verification checks. AI can help detect deepfakes and protect banks from onboarding fake customers.

Here’s how AI can make onboarding more secure.

Launch
New Bank Account
Onboarding

When opening a new bank account, fraudsters now use deepfaked IDs and photos to appear real. These synthetic applications can easily bypass traditional verification checks. AI can help detect deepfakes and protect banks from onboarding fake customers.

Here’s how AI can make onboarding more secure.

Launch
New Bank Account
Onboarding

When opening a new bank account, fraudsters now use deepfaked IDs and photos to appear real. These synthetic applications can easily bypass traditional verification checks. AI can help detect deepfakes and protect banks from onboarding fake customers.

Here’s how AI can make onboarding more secure.

Launch
New Bank Account
Onboarding

When opening a new bank account, fraudsters now use deepfaked IDs and photos to appear real. These synthetic applications can easily bypass traditional verification checks. AI can help detect deepfakes and protect banks from onboarding fake customers.

Here’s how AI can make onboarding more secure.

Launch
Application Form

Please complete the application form to begin identity verification.

Auto-fill details
Let’s get you set up — enter your details to begin.
Full Name
Date of birth
Address
Social Security Number
phone number
Possible synthetic/stolen identity
The system has detected unusual patterns in the entered data and increased the initial risk level.
Application Form
Please complete the application form to begin identity verification.
Step Back
See Results
Submitting details...
Full Name
Email Address
submiting in progress...
evaluated
Verifying image authenticity
0%
Consistency, metadata, and biometric depth
0%
Mastercard AI analyzes
and flags inconsistencies
The deepfake face is submitted to Mastercard’s identity verification engine. The system evaluates it as part of a simulated onboarding process.
Key Takeaway
Mastercard AI cross-checks facial signals, metadata, and structural anomalies — flagging high-confidence indicators of deepfake generation.
Restart
Back to Demo Hub
Fraud detected — synthetic identity blocked.
Access Denied
Synthetic Identity
detected
Manipulation Confidence Level
0%
This identity was flagged as a high-risk synthetic profile. Mastercard AI systems protect digital onboarding by analyzing beyond the visible.
Breakdown
Facial Depth Map Integrity
Feature Symmetry
Image Metadata Tampering
Record Your Voice
Open Voice Recorder to record a sample of your real voice. This sample will be used to create a voice clone.
Open Voice Recorder
Record
Your Voice
Speak a short sentence into the device. This sample will be used to create a voice clone.
Step Back
Generate Voice Clone
Record your voice
Voice Recorder
Recording Recording PAUSED PLAYING PAUSED 00:00
quality monitoring
Voice Volume
Voice Clarity
Background Noise
Generate a
Cloned Voice
Using state-of-the-art AI, your voice is cloned in seconds. The system will now attempt to use this synthetic voice for verification.
Step Back
Submit Voice for Verification
Your voice — digitally cloned
Your Voice Recording
00:00
Generating Voice Model...
00:00
Processing Details...
Extracting voice features
0%
Building voice model
0%
Preparing for inference
0%
Try to trick
the system
The cloned voice is submitted for identity verification. Mastercard AI treats it as a login attempt — will it pass?
Step Back
Attempt Verification
Your voice — digitally cloned
Submitting for Verification...
Processing Details...
Analyxing vocal biometrics
0%
Checking against authentication baseline
0%
Evaluating synthetic pattern markers
0%
AI Makes
the Call
Synthetic or real? Mastercard’s AI voice authentication system evaluates subtle biometrics, cadence, and vocal signatures — stopping deepfake attempts in real-time.
Restart
Back to Demo Hub
This is how Mastercard helps keep your identity secure — even when your voice isn’t your own.
Synthetic Voice Detected
ACCES DENIED
Voice sample was flagged as synthetic with 96.4% confidence.
Mastercard’s Enhanced Security
Advanced protection against voice spoofing and synthetic speech.
processed Details
Synthetic Voice Detection
Multi-factor Security
High
Position your face in the frame and take a photo.
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